Articles / Artificial intelligence is having a significant impact on digital marketing.
December 18, 2025
There are several ways in which artificial intelligence (AI) can be leveraged to enhance digital marketing.
Some of the most notable impacts of AI in digital marketing include:
AI enables companies to personalize the content shown to users based on their online behavior and interests. This improves advertising efficiency and increases the likelihood of user engagement.
AI allows organizations to analyze large volumes of data in real time and make informed decisions based on those insights. This enhances campaign performance and enables companies to adjust their strategies according to market response.
AI helps businesses create more intuitive applications and websites that adapt to user needs. This improves the overall user experience and increases the likelihood of repeat visits and continued engagement.
AI-powered chatbots improve customer service by responding quickly and efficiently to frequently asked questions and common inquiries.
AI can automate repetitive and time-consuming tasks such as campaign monitoring and performance analysis. This allows marketing professionals to focus on more strategic and creative initiatives.
In summary, AI is positively impacting digital marketing by improving campaign efficiency and delivering better user experiences.
A useful example of AI in digital marketing is OpenAI’s platform, available at https://chat.openai.com/, which enables users to generate content such as copywriting, blog articles, and other marketing materials through natural language interaction.
In its own words, the AI explains:
“I am a large language model trained by OpenAI. I am designed to assist with a wide range of tasks by generating human-like text based on the input I receive. I do not experience thoughts or beliefs, nor do I have the ability to initiate actions or make independent decisions. My function is to help people obtain information and perform specific tasks using natural language.”
When asked what can be done with OpenAI’s AI, it responds:
“As a large language model trained by OpenAI, I can generate high-quality human-like text and answer questions on a wide range of topics. I can also provide general information and assist with specific tasks using natural language. However, I do not have the ability to make independent decisions or initiate actions. My function is to help people access information and complete tasks more efficiently using natural language.”
The AI also explains that its creator:
“OpenAI is an artificial intelligence research organization founded in 2015 by a group of entrepreneurs and scientists, including Elon Musk, Sam Altman, and Greg Brockman. OpenAI’s mission is to develop AI technologies safely and responsibly and to promote their use for the benefit of humanity. The organization focuses on advanced AI research, including deep learning and reinforcement learning systems, and collaborates with companies and universities to encourage ethical and sustainable AI adoption.”
Fun fact: 80% of this blog post was written by OpenAI’s AI.
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