The anATOMy of Digital Transformation

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Digital transformation requires companies to evaluate the integration of all their systems, prioritize CRM implementations, and define user experiences and processes that are measurable—and therefore capable of continuous improvement over time.

Designing processes, tools, platforms, and products with the consumer at the core of the strategy may sound simple, but in practice, tools often become divided by departmental areas, leading to duplication, loss of efficiency, and a weakened user experience.

This highlights the need for stronger communication and planning across company silos to orchestrate integrated, agile solutions.

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