Are you still working with Universal Analytics?
It’s time to switch to GA4 and keep all your data
Why should you migrate soon?
The change is imminent and as of July 1, 2023, it will be mandatory for all users.
If you don’t make this change, your data won’t be updated and every day that passes you won’t be able to see your important data.
The privacy policy changes permanently with GA4.
Measurement through events must be programmed.
Carry out a successful migration to Google Analytics 4
with the help of our experts.
We accompany you in the start-up and execution
We give you a 6-month follow-up with SEO
We support you with the formalization of the process
We offer you a comfortable and accessible budget
Why trust us?
Your migration to Google Analytics 4 will be 100% personalized.
Not all web pages and data are the same, so you require a measurement solution adapted to what your business needs.
We have a team of qualified web analysts.
We have been working in the web page analysis business for years, with other tools that provide different information than what Google gives us.”.
We are a multidisciplinary company.
We manage a team specialized in different digital areas, so we can offer what you need and become your best option.
Use of professional web analytics tools
In addition to Google Analytics, they work with other tools such as Semrush, Tag manager, Bing, Webmastercontrol, Google Search Control, Page speed, DNS checkers, Crazy egg, Pingdom among others
Frequently asked questions
Google Analytics 4 is the latest version of Google’s data analytics tools and offers many new features and improvements. Here are some of the key features of Google Analytics 4:
User-centric: G4 is user-centric, not session-centric. In other words, we collect data based on user interactions with your website or app, not the number of sessions.
Google Ads integration: Google Analytics 4 is integrated with Google Ads, allowing users to measure the performance of their advertising campaigns across all devices and platforms.
Real-time data analysis: Real-time data is provided, allowing users to see the results of their marketing actions and decisions in real-time.
Predictive analysis: It uses machine learning to predict user behavior and provide insights into future behavior.
E-commerce improvements: E-commerce functionality is improved by providing a more detailed view of purchased products and generated revenue.
Enhanced privacy: It is designed to comply with privacy standards and provides users with enhanced privacy options, including data controls and the ability to choose whether to share analytical data with Google.
Google Analytics 4 is the latest version of Google’s data analytics tools and offers many new features and improvements. Here are some of the key features of Google Analytics 4:
User-centric: G4 is user-centric, not session-centric. In other words, we collect data based on user interactions with your website or app, not the number of sessions.
Google Ads integration: Google Analytics 4 is integrated with Google Ads, allowing users to measure the performance of their advertising campaigns across all devices and platforms.
Real-time data analysis: Real-time data is provided, allowing users to see the results of their marketing actions and decisions in real-time.
Predictive analysis: It uses machine learning to predict user behavior and provide insights into future behavior.
E-commerce improvements: E-commerce functionality is improved by providing a more detailed view of purchased products and generated revenue.
Enhanced privacy: It is designed to comply with privacy standards and provides users with enhanced privacy options, including data controls and the ability to choose whether to share analytical data with Google.
“Google Analytics 4 and Universal Analytics are two different versions of Google’s data analytics tools that offer different functionality.
Event measurement: Google Analytics 4 is based on event measurement and custom parameters to collect data so that users can more effectively track user interactions with their website or app. Universal Analytics uses a page-based and event-based structure.
Predictive analysis: G4 uses machine learning to predict user behavior and provide insights into future behavior. This feature is not available in Universal Analytics.
Enhanced privacy: Google Analytics 4 is designed to comply with privacy standards and provides users with enhanced privacy options, such as data controls and the ability to choose whether to share analytical data with Google. Universal Analytics does not offer such advanced privacy options.
Goals and conversions: Goals and conversions set up in Universal Analytics can be migrated to Google Analytics 4, but it is important to review and adjust them to fit the new event structure of Google Analytics 4.
Audiences: Custom audiences created in Universal Analytics can be migrated to Google Analytics 4, but it is important to review and adjust them to fit the new event structure of Google Analytics 4.
User data: User data, such as login information and client information, can be migrated to Google Analytics 4, but it is important to ensure compliance with privacy regulations and data privacy policies.
Tracking setup: Event and goal tracking setup in Universal Analytics can be migrated to Google Analytics 4, but it is important to review and adjust the setup to fit the new event structure of Google Analytics 4.
Yes, it is possible to integrate Google Ads with Google Analytics 4. The integration between Google Ads and Google Analytics 4 allows users to measure and analyze the performance of their advertising campaigns across different devices and platforms.